Lexi Cinema: Give Them a Sign
Written by: Sophie Taylor
Film fans and independent cinema lovers, listen up.
Who loves the punny statements that appear on the front of Screen on the Green cinema facade? My particular favourite was their statement for International Women’s Day: ‘I have a brain and a uterus and I use both’.
How about The Ritzy’s moving tribute to Bowie on the day he died, or the Prince Charles Cinema’s ‘sod the sunshine come sit in the dark’ message during the peak of one particularly sweltering Summer.
These readographs, as they’re called, are an alluring merge of classic cinema style with fresh, up to date messages.
At 5pm today, independent cinema, The Lexi in Kensal Rise will end their Kickstarter campaign for their very own readograph / marquee. They want to be able to speak to us, send us funny statements and also give us the opportunity to write our own for special occasions: a birthday message, a wedding proposal, you name it. I’d like to to use it to ask my friend to check if I’ve left my straighteners on right now.
“Our sign could also be a local landmark. We think Kensal Rise deserves its own iconic readograph, for celebrating local happenings, mourning lost idols, complaining about the weather – and just occasionally letting you know what films are on.”
Their original goal was to raise £6,830 which they are over the moon to have achieved, but now hope to afford an even more beautiful and eye catching sign so that we can all bask in it’s golden glow.
As film lovers and indie cinema supporters, we’ll certainly be showing our love.
Over the past 8 years, Lexi have helped cultivate a thriving community around a shared enjoyment of film, as well as helped change lives in South Africa. With 100% of their profits given to supporting the Sustainability Institute, the money has funded crèche places, after-school activities and sustainable living in one of the toughest parts of the world. Their marketing budget is slim to nil as they’d much rather give as much money as possible to these amazing projects.
“We’re looking to our local community to help make this crazy, inspiring dream a reality.”
Apparently they’ve got Viviane Goodwin on the case already, ‘the best in the business’, who has already measured up and is waiting for the call…
So what’s in it for you? Well my pretties, pledge incentives include limited edition prints, free cinema tickets and fizz, private screenings and even the chance to be The Voice of Lexi for a week, recording seven days worth of listings. But my favourite incentive? Only the chance to meet Sandi blimmin Toksvig in the green room! What an absolute treat. Have a scroll through all the delights on offer here and get pledging. Go on, give the Lexi a sign and show indie cinema you care.
The Lexi is an independent cinema run by volunteers, showing mainstream films and live opera. All proceeds go to charity.
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