Local Portrait: Emma Hart, Push PR

Written by: Violet Myers

In our ‘Local Portraits’ series we get to know the residents, artists, creatives and business owners who make North London the diverse and exciting place that it is. From cafe owners, vegan chefs and gallery owners, we’re celebrating the hard grafting people whose prominent work has shaped our local landscape.

Today, we’re back to the ladies with Emma Hart, Creative Director of luxury fashion PR agency Push PR. Stylish, modern and predominantly female, Push PR is one of the many creative businesses to have moved to Finsbury Park in recent years. Representing both local and international companies since Push began in 2002, the company has come a long way since Emma’s first foray into the world of fashion enterprise. A fervent advocate for her newly adopted neighbourhood’s thriving creative scene, Emma deliberately decided to bring her young and hungry team to Finsbury Park in favour of more traditional Soho or trendy Shoreditch.

When we moved in we tried to really champion Finsbury Park because we feel really passionate about it. I definitely think there’s been that kind of energy since we moved in, you can sort of see it bubbling under the surface and I like it!

Living in Stoke Newington with her young family and working a stone’s throw away in Finsbury Park’s Arts Building, alongside businesses like PreLoaded and Film London, Emma is fully immersed in North London life. The positioning of her business in the N4 postcode allows her to enjoy her favourite local hotspots such as Salvation in Noodles and The Park Theatre; “It’s such a gem, it’s like a private members club but without the arrogance!” It also allows her to share her favourite parts of London with international clients, taking them further up the Victoria line than they’ve ever dared to go.

Push PR Offices Finsbury Park North London, North Four Magazine, North London

Hailing from Essex, the cultural appeal of London called to Emma from an early age and before long she had made her home in the city. Originally aspiring to be an art journalist, Emma quickly discovered a natural talent for fashion writing. A passion for business and building brands, coupled with her inherent understanding of the fashion industry, saw Emma transition into PR. Working for a London based fashion PR agency, who represented clients such as Calvin Klein and FALKE, allowed her to gain invaluable experience and develop her own ethos towards client relationships and building campaigns. By the age of 24 she had taken her first tentative steps in creating Push PR, on her own, working from her bedroom.

It was a bit of a risk. I had no idea what I was doing. I didn’t have an office, my dad brought me a printer and it was just me in my bedroom.
Emma Hart, Push PR Offices Finsbury Park North London, North Four Magazine, North London

It’s a modest start, one familiar to many an entrepreneur and all the more impressive when considering the positioning of the company in 2016. Fourteen years later and the agency has morphed from one woman and her printer, to an ultra trendy, established business with internationally famed clients such as Daisy London and Phylis Cohen’s Face Lace. Having brought her husband Greg in as Managing Director in 2012 and expanding her team to a strong twenty-two, Emma is committed to growing her business, whilst maintaining a passionate and creative environment for her staff.

The team are amazing, with different strengths and outlooks. I don’t want people who are robots. I want people who are into their own thing. I always say that interesting people make interesting campaigns.
Push PR Offices Finsbury Park North London, North Four Magazine, North London

When the tech boom hit, causing new and fiercely competitive PR companies to pop up in quick succession, Emma and her staff managed to successfully ward off the competition. The business has grown steadily whilst holding onto their strong core values.

We’re all about being analytical, creative and passionate. A lot of people do creative projects for vanity, whereas we analyse the impact of the creativity.

Success for Emma has meant she has seen her tiny bedroom venture transform into a vibrant business that’s now found its home in the heartland of the area that she loves. She walks to work, enjoys working alongside her husband and really gets to see Push as an extension of her life, not something that gets in the way of time spent with her family. She puts her success down to treating her own business as she would a client’s.

Push PR Offices Finsbury Park North London, North Four Magazine, North London
I think a lot of it is evaluation, that’s a big part of it. I think what happens is people become hungry, potentially greedy and impatient. For anyone wanting to start their own business, you should go with your gut, not try and build Rome in a day. People become obsessed with their competitors, and if you’re obsessed with your competitor you’re not looking at your own business.

Push PR is located at The Arts Building in Finsbury Park. Find them on Twitter and Instagram: @pushprlondon.

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