Stroud Green Businesses Unite for Pedal Power

Written by: North Four

Nestled between Crouch End and Finsbury Park is the neighbourhood of Stroud Green. Once famed as the home of fried chicken and wig shops, this little enclave of North London has fostered a vibrant community of independent businesses that have sprung up along the Stroud Green Road faster than the man bun epidemic hit Shoreditch.

It’s an interesting balance of old and new, wigs and wines, chicken and cheese – sometimes all at the same time, we call it the Stroud Green omelette surprise. The shopkeepers, pub landlords, and restaurant owners are fiercely proud of the area and will do their bit to support the local community. It’s this ‘independent and proud’ nature that lends the area its personality, Stroud Green really has an identity like no other.

Pedal Power Cycling Club, Finsbury Park, North London

Local organisation Pedal Power is an inclusive cycling club that provides cycling opportunities for children, teenagers, and adults with special needs. Everyone can join in with their cycling sessions, which are held in Finsbury Park and the Emirates Stadium. It’s a fantastically welcoming club, run by Jo Roach who was inspired to start Pedal Power by her daughter Suzie who has a learning disability. Suzie is a fantastic cyclist, but Jo found that there were limited opportunities for those with special needs to participate with the sport. So in 2004 Jo took matters into her own hands and set up Pedal Power. The bicycles are all specially adapted for a range of abilities, meaning that anyone can get involved and benefit from the social and health benefits of cycling. Because let’s face it, it’s in everyone’s rights to don a spandex unitard and gush emphatically about mudguards. Jo explains what the club stands for;

Pedal Power is fun, freedom and independence, there’s a bike for whatever the person’s disability is, cycling is truly inclusive.
Deli at 80 hamper, Finsbury Park, North London

Running a club like Pedal Power is expensive business. The bikes themselves are costly, especially once you factor in maintenance and repair work. The club relies on a group of fantastic volunteers who run sessions, help with fundraising and raising awareness. This year Pedal Power will once again be at Finsbury Park Cycling Festival, where they will be running a free cycling session which everyone, regardless of age or ability, can join in with. They will also be running a stall at the festival which will feature a tombola and raffle, to raise some much-needed money for the club.

The independent businesses of Stroud Green have come together to support Pedal Power by donating an excellent array of prizes for the Pedal Power raffle and tombola. The stall will be manned by Davies & Davies Estate Agents who sponsor the club. The second youngest member of the Davies family, Joshua, has Down’s syndrome and autism. He attends a cycling club similar to Pedal Power near to where he lives. Mark Davies, Managing Director of the company and Joshua’s Dad, goes on to explain:

It gives Josh so much joy to cycle, it has vastly improved his social interaction and his health. When the team at D&D discovered Pedal Power and met Jo we knew we wanted to support the club, they do such fantastic work for people within the local community.

The reaction from the local community, when asked to help the cause, has been fantastic (the force is strong here). The prizes on offer range from meals for two (with wine!), bouquets of flowers, fancy candles and even a rather exciting food hamper (we get very excited over food… and wine) donated by The Deli at 80. Bridget Orr, owner of the deli explains;

Hettie Holland, North Four, North London Magazine
The Deli At 80 is happy to support Pedal Power, a great cycling club initiative for young people and adults with disabilities. We at the deli aim to encourage healthy eating for happy bodies through providing tasty foods, sourced locally where possible.

If you’re attending the Finsbury Park Cycling Festival this Sunday, or fancy popping by, make sure to stop by the Pedal Power stall and try your hand at the tombola and buy a few raffle tickets. You could win one of the prizes listed below, all whilst raising much needed money for a fantastic initiative.

Prizes donated by local business:
The Italian Farmers: a meal for 2 with wine
Hettie Holland: a candle and suede make up bag
The Deli at 80: a food hamper featuring produce from the deli
Boutique Yamina: an embroidered Moroccan cushion cover
Rodrigo’s: breakfast for 2
The White Lion: meal for 2
Bud Flowers: a luxury bouquet
Street N4: a meal for 2
The Barefaced Movement/North Four: White Company candle & diffuser
Davies & Davies Estate Agents: mini table football & The Cowshed travel candles

Finsbury Park, North London
Sunday 12th June 2016
12pm – 6pm

Prizes pictured (top to bottom) are: The Deli at 80 hamper, Boutique Yamina cushion cover, Hettie Holland candle and suede makeup bag.

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