Style My Shop: Emilie Fournet x MoseyHome
Written by: Claire Holly Davies
We ventured back to Stroud Green’s MoseyHome, a cornucopia of Mid-Century Modern style filled with vintage and new design homewares, for the second edition of our ‘Style My Shop’ collaboration. The series follows a selection of London’s most talented interiors experts who are each invited to completely style MoseyHome.
The first in the series saw the brains behind online marketplace Vinterior create James Bond villain and eco-friendly inspired styling, which you can view here. Today we meet interior designer and consultant Emilie Fournet.
Emilie’s raison d’être is to connect her clients with something truly inspiring, made just for them. Her motto of ‘interiors with personality’ certainly rings true in her work, which combines contemporary items and techniques with materials and approaches inspired by past eras.
Emilie’s portfolio is rich and vibrant, mixing bold colours and materials to create truly unique looks. Having appeared in publications including award-winning interiors blog Mad About The House and 25 Beautiful Homes magazine, as well as designing her way across all manner of London homes and offices, Emilie showed us how it’s done at MoseyHome…
I’m a big fan of your approach to styling, how would you describe your own work and ethos as an interior designer?
I like to create spaces with personality, interiors that don’t take themselves too seriously and that people can feel comfortable in.
Your home should be lived in and celebrate your quirks. It should look and function in a way that makes you feel good.
I completely agree, functionality and comfort doesn’t need to equate to being staid. What makes your work unique?
I try to avoid trends and focus on objects with a timeless quality that will work for my clients. That can mean kitsch and vintage pieces, but I love innovation too.
There are a lot of amazing new designers and makers out there at the moment.
How does someone become an interior designer? How did you do it?
I used to work in PR and Marketing, but felt increasingly unfulfilled in the industry. After I had my 2nd child I knew that I could never go back to it. So I decided to do some training, started finding clients and slowly built up a business. I completed my first major project shortly after and haven’t looked back.
With so much choice out there how do you pick what pieces to use in your work?
I do a lot of research and sourcing. I often compare dozens of pieces for each project, and I try to involve my clients when an object is going to be highly visible – especially if it comes with a big price tag.
What type of pieces do you pick for your own home?
I’m always on the lookout for things that will make a good addition to my house, but I like to find them off the beaten track. A lot of pieces come from family history, things I have rescued from my parent’s house in France or that get handed down to me.
I bet your house is a veritable treasure chest of great furniture! What’s your favourite piece here at MoseyHome?
The Bitossi Lamp which sold a few hours after I finished styling the shop! And the gorgeous Michel Ducaroy shelves units. I am a big Ducaroy fan.
When you started styling the interior of Moseyhome where did you start and why?
I started with the window – I wanted to invite people walking past to look inside, almost as though they would feel like they were peeping into someone’s front room.
I wanted to give the impression that people could come in and be taken on a journey through the shop and discover each individual zone that had been curated.
It’s such an exciting idea and really appeals to the voyeuristic side of human nature. What were your key inspirations for your styling at MoseyHome?
The sheer quality and number of stunning pieces around the shop. Literally every item deserved a display.
Who do you imagine would style their homes in the way you styled MoseyHome?
Someone who loves staying at home or hosting rather than going out!
When you’re designing an interior scheme for a client where do you start and why?
I always focus on the client, before worrying about the space. We work what their priorities are – what their life is like now and any changes coming along, how they want to use the space, what their tastes are, and why they have hired an interior designer. Then we talk about the space and look for inspiration together and start looking for specific pieces, colours or the mood we want to achieve.
What does a typical day for you look like?
I’m always on the move – from working up floor plans, to site visits, to colour consultations, via trade shows and hours of sourcing items, wallpapers, furniture, bathrooms, kitchens and everything in-between. That’s the most exciting part of my job, this sense of never standing still or getting bored.
Just hearing that makes me need a strong coffee! Where do you look for inspiration?
Everywhere, it’s a cliché but it could be a colour or a scene or an object completely unrelated to interiors. I also talk to my colleagues in the Interior Design Collective – which is a great place for sharing ideas. For more practical inspiration, trade shows are great because you meet other people who love what they’re doing and you get to see new innovations.
If I wanted to make an impact with just one item, what piece of furniture can instantly transform a room?
A rug. It can change everything in a room, from adding visual texture and colour to changing the acoustic.
For those of us short on cash, what’s the most affordable way to change the look of a room?
Paint it – you might have to roll up your sleeves though because paint can be cheap, but hiring a decorator isn’t.
What’s your interior trend prediction for 2018?
Pastels, peach, peacocks and plush velvets. But they’re only trends, who cares? I say do what you like!
All the p’s! I like your renegade attitude to trends. Do you have a signature style and feel?
Not a signature style as such but certainly eclectic, I love blending vintage pieces with more contemporary ones. I love colours too.
Interiors shouldn’t feel too serious.
Any plans to go global?
I’m based in London, it’s been my home for most of my life, and I still love it here. But I am fascinated with how architectural styles have made their mark on cities across Europe and beyond. If someone asked me to do their place in Amsterdam or Barcelona I’m not going to turn them down!
All photographs by: Michael Barry at The Barefaced Movement (a design studio and creative communications collective based in Finsbury Park).
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