Style My Shop: Vinterior x Moseyhome
Written by: Tavia Davies
Take a short walk along Finsbury Park’s own sunset strip and you’ll find MoseyHome on the Stroud Green Road, a growing mecca for independent shops. Within its walls a dynamic and stylish mix of past and present collide in a cornucopia of Mid-Century Modern style. Luckily for us, the interiors retailer and styling consultancy have invited us to collaborate with them on an exciting new series titled ‘Style My Shop’. As a child Mary le Comte, Creative Director of MoseyHome, daydreamed about styling her very own shop. Fast forward to 2017 and not only has Mary’s childhood dream come true, it will also now become a reality for some of London’s most talented interiors experts, each given the chance to completely style a real-life shop. Mary’s shop, in fact.
Cue Vinterior, a curated marketplace for vintage and new design furniture, connecting design lovers to independent furniture dealers and retailers. Vinterior was launched in London in 2015 after its founder spent a frustrating three months trying to furnish her own home and saw a gap in the market. The lovely all-female line-up for today’s Style My Shop are gleefully realigning chunky wooden desks, vintage 1960s chairs and knitted furnishings, transforming the shop into a reflection of their own interior fantasies. It’s a rainy afternoon and, as we cradle our coffee from the Deli at 80 (nestled a few doors up the road), we chat to a smiley and charmingly warm Sandrine, Vinterior CEO and Co-Founder, about bamboo, James Bond and Bohemian Jungalow. As you do.
What makes Vinterior unique?
With our hand picked selection of over 25,000 quality vintage furniture pieces, Vinterior is the only marketplace making design more accessible to shoppers of all lifestyles. The major benefit of Vinterior is that the average person (and not only well-connected interior designers) gets access to a much broader range of products than they normally would.
Plus, our customers are reassured that the item is authentic through our curation (we only list items from professional dealers) and also the service we provide.
Why and how did Vinterior start?
I launched Vinterior after struggling to find affordable design furniture to style my new home. I wanted to move away from mass-produced flat packs and didn’t trust the authenticity of generalist marketplaces which are flooded with poor quality fakes. Instead, I wanted to source some statement pieces that would stand the test of the time and make my new home feel special.
Endless trips to independent sellers across London also made me realise how time-consuming furnishing a home can be. So, the idea of Vinterior was born – an online marketplace that would make it easier for people like me to find beautiful vintage furniture all in one place.
How do you pick your furniture and furniture sellers?
Vinterior currently showcases 25,000 one-off pieces sold by our fast-growing network of 700 independent boutiques across Europe. Our curation team works tirelessly to find independent dealers who have timeless pieces that speak to our customers.
What is your favourite piece here at MoseyHome?
A piece the three us loved was the large bamboo circle chair. It’s an inviting and comfortable piece that would work very well in a conservatory or a reading room. The metal wall panel with bamboo decoupage also caught our eye, as a unique piece – and because we love all things bamboo!
When you started styling Moseyhome, where did you start and why?
We had a constraint, which was that the bar unit was too heavy to be moved around. We decided to work with this constraint and make it our centerpiece instead of trying to hide it. We imagined a space where a villain – who is also an aesthete – from a 1970’s James Bond movie would throw wild parties. From there, we started to collect furniture and accessories pieces with a dark colour palette and metal accents that would work well with this idea.
Who do you imagine would style their homes in the way you styled MoseyHome?
For the front area: a James Bond villain.
For the back area: a modern and creative family from North or East London, who care about sustainable and eco-friendly design.
When you’re designing an interior where do you start and why?
I’m not a designer but if I was designing an interior for someone, I would start by getting to know the people who would live/work in the space, and try to understand who they are on a very intimate level in order to create a space that is special to them.
What does a typical day at Vinterior look like?
Every day is different and we organise our work around weekly and monthly objectives. Members of the team have the flexibility to organise their schedule and work as they seem fit, as long as they enable the company as a whole to grow and reach our targets.
Where do you look for inspiration?
Instagram and Pinterest are great sources for inspiration. I also always find hidden gems in our inventory, which I review on a daily basis. With more than 300 new products added and new dealers joining every day, I could spend the whole day browsing furniture and learning about new designs!
What piece of furniture can instantly transform a room?
A design armchair is a versatile piece of furniture that can work as a statement piece for any room. A large rug can also transform a room and create a wow effect with little effort.
What is the most affordable way to change the look of a room?
Accessories: a colorful throw, some cushions with bold patterns or a few oversized vases can instantly add character to a room.
What is your interior trend prediction for 2018?
We think we will continue to see a continued interest in mix and matching styles, combining vintage with contemporary, old and new. In terms of modern design, we believe there will be a shift of interest from the 1950’s – 1960’s to the 1970’s “Hollywood” glam with a lot of gold and brass accents. A design armchair is a versatile piece of furniture that can work as a statement piece for any room. A large rug can also transform a room and create a wow effect with little effort.
What is the most affordable way to change the look of a room?
Accessories: a colorful throw, some cushions with bold patterns or a few over-sized vases can instantly add character to a room.
What is your interior trend prediction for 2018?
We think we will continue to see a continued interest in mix and matching styles, combining vintage with contemporary, old and new. In terms of modern design, we believe there will be a shift of interest from the 1950’s – 1960’s to the 1970’s “Hollywood” glam with a lot of gold and brass accents.
Mix textiles with vivid colours and bold patterns with natural materials (upcycled wooden furniture, rattan, bamboo, macrame) and a lot of greens (indoor plants and palm patterns on cushions and wallpaper).
We also think that Tribal patterns and decor are going to be one of the new hot trends for 2018.
Does Vinterior have a signature style and feel and if so, why?
Vinterior embraces diversity when it comes to design, mixing and matching different materials, styles and eras to create an eclectic and individual look. We have a fantastic range of Mid-Century furniture, as well as a wide selection of rustic, industrial, shabby chic, Victorian and art deco pieces. Essentially, Vinterior champions timeless and character-filled spaces which very much buck the trend.
Any plans to go global?
Currently, 5% of our sellers are outside of the UK. We are planning to continue hunting for the best vintage dealers in the UK and also opening up our marketplace to dealers abroad in order to offer an ever larger and more diverse selection to our customers. We have a lot of interest from customers in Southern Europe and Asia and have actually shipped a container of Mid-Century furniture to Seoul, which was no small feat!
By gum there are a lot of winter markets this year. Fueled by sickly sweet mulled wine and overpriced pulled pork sliders, we’ve managed to wade our way through the murky waters of winter markets and find some decent looking ones round this here part of town. Don’t let our Grinch-esq vibes put you off (I’m more of a Pancake Day person myself) because, if you’re into markets, you’ll probably like these. Read on, if you’re merrier than us.
Take a short walk along Finsbury Park’s own sunset strip and you’ll find MoseyHome, an interiors retailer and styling consultancy who have invited us to collaborate with them on an exciting new series titled 'Style My Shop', in which they invite some of London's most talented interiors experts to quite literally style their shop. Interiors porn at it's finest.
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